CAPABILITIES

Your words work hard, so you don't have to.

Digital marketing has quickly become the cornerstone of any great advertising campaign — having Lexicon on your team means giving yourself the advantage over your competitors.

Connecting with your audience and holding their attention means telling your brand's story in a fresh way, on many platforms, with a united voice.

Crafting one brand voice that flows effortlessly across your website, social media, written works, marketing messaging and print, strengthens the trust and loyalty of your audience.

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WORDS

Bring users to your site and help them *stay* on your site.

Customers will discover your business on various platforms with one united voice, from digital marketing to website copy, and everything in between.

If you've got the passion, we've got the words:

 

⚡️ Refresh your entire website copy

⚡️ Long form articles

⚡️ Blog posts with SEO

⚡️ Downloadable, click-worthy eBooks & guides

⚡️ Lead magnet copy

⚡️ Facebook Ads

⚡️ Ghostwriting & scripts for Podcasts and TVCs

⚡️ Copyediting (we are the Grammar Police)!

⚡️ Landing page & microsite copy

⚡️ Digital marketing including eDM, SMS & app copy

⚡️ Product & menu descriptions

⚡️ Media releases

Need examples? Check out these case studies:

Gardening with Pope microsite

Dr Lurve blogs, articles & eBooks

Roseworthy Garden Hickinbotham website & brochure

Adelaide West End Association website refresh

Hey Bianca menu, website, socials & more

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SOCIALS

The digital business card that offers free exposure to new and existing customers — learn about your ideal customers behaviours and use it to your advantage!

Do your socials need a facelift? We've got you covered:

⚡️ Social media management

[Facebook, Instagram, Twitter, LinkedIn, TikTok]

⚡️ Content creation (images, video & Reels)

⚡️ Captions that connect

⚡️ On-brand Canva designs

⚡️ Reels creation & coaching

⚡️ Engagement activity

⚡️ Aesthetically pleasing feed that matches your brand

⚡️ Brand strategy & tone of voice guidelines

⚡️ 1:1 Content strategy coaching [scroll for more]

⚡️ Packages to suit your needs & budget

Need a little more proof? Here's some case studies:

Adelaide Food Fringe SMM & content creation

Dr Lurve socials, Reels + more

Hey Bianca socials captions

Hey Antonella socials captions

Revive Fitness Centre SMM, content creation & graphic design 

(case study coming soon)

Eager to know more about our packages?

 

PHOTOGRAPHY

Getting customers to ​stop and see your product is half the battle – we'll take stunning images you can use for your website, socials, digital and print marketing that add the wow-factor.

How can we help your product sell itself:

⚡️ Capture, edit & send you the best images

⚡️ Create a scene that perfectly articulates your brand

⚡️ Match the imagery with your colour palette

⚡️ Use props and backdrops that make your product shine

⚡️ Offer product photography packages to suit you (see our Pricing Guide above)

⚡️ Happily send product back to you

⚡️ Easily include this service into our socials packages

Scroll through some of our portfolio images below.

Dream and Drive Lingerie
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Dream and Drive Lingerie
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Dream and Drive Lingerie
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Dream and Drive Lingerie
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Soodox
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Soodox
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Soodox
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Soodox
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Spray Aus + Goldie Studios
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Spray Aus + Goldie Studios
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Spray Aus + Goldie Studios
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Spray Aus + Goldie Studios
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Alya Skin Images
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Alya Skin Images
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Alya Skin Images
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Alya Skin Images
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1:1 COACHING

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COACHING FOR BUSINESS OWNERS:

Social Media Coaching

Stop saying "it's all too hard" and take back control of your socials!

We know not every small biz owner can afford to have a full-time Social Media Manager on board – there's other sh*t to worry about and pay for, right? 

So, what happens when you're a bit stuck on how to lift your socials game for your biz, or you're using so much time and energy composing 1 post that gets 5 likes?

This is where Lexicon comes in!

 

Give me 1 hour of your time and I'll give you back the energy so you can start serving and selling on your socials [with some inspirational ideas to match]!

What's up for grabs in our coaching sessions:​​

⚡️ A quick audit of your current socials

[sussing out your strengths & areas of improvement]

⚡️ Create a personalised strategy for your biz

⚡️ Tailored content pillars & hashtag brainstorming

⚡️ Identify your social media goals moving forward

⚡️ Build your confidence to start showing up online

⚡️ Tips & answering any queries you may have about socials

⚡️ Brainstorm ideas for Reels, posts & stories

We have session packs suited to you, whether you need a little motivation or a whole lotta love!

Hit me up to book a time to chat or download my Coaching Price Guide below

Copywriting Coaching

Don't let your business become a Meme because of shitty grammar!

Did you know your customers are less likely to engage with your business if your website and socials are plagued with poor grammar and spelling?!

Yikes.

 

Being the grammar Police isn't everyone's cup of tea but someone's gotta do it [pssst, it's us]! 

You've been busy running your business, so you're not all worried about your 'affect' vs 'effect' – rather than brushing bad copy under the rug, let me give you a helping hand.

What's included in your copywriting coaching sessions:​​​

 

⚡️ Audit of your current website, marketing collateral

⚡️ Tips for how to sell your product/service online

⚡️ Finding your target audience & copy they respond to

⚡️ Identify areas of improvement and unlock your copy potential

⚡️ Build your confidence around copy

⚡️ Answering any queries you may have

 

Additional Options:

⚡️ Mission Statement, Messaging & Tone of Voice branding documents

⚡️ Employee Guides & Culture Books

We have session packs suited to you, whether you need a little motivation or a whole lotta love!

Hit me up to book a time to chat or download my Coaching Price Guide above.

COACHING FOR COPYWRITERS:

It can be scary starting out as a copywriter in what feels like an over-saturated industry.

 

 

But I'm here to tell you what others won't:

there's plenty of work to go around!

 

 

You just have to find out what you're passionate about and what your writing style is.

 

 

That's where I come in – I'll guide you to finding your own voice while showing you how to bring in clients, market yourself and build a community.

Download my Coaching Price Guide and have a suss of what I can offer you whether you're just starting out or need a little help launching!