We were recently engaged by the Hickinbotham Group to craft, edit and polish copy for their website and brochure for their newest development, Roseworthy Garden. With the fantastic opportunity of a blank canvas, Lexicon created a strong brand message around community, balanced living and endless possibilities.
Roseworthy Garden is a place where memories can be made in a beautifully masterplanned community – the key was to drive home the message that everything is at your doorstep.
Working with Hickinbotham Group to establish the Roseworthy Garden brand messaging and how to deliver this to its ideal clientele, Lexicon was able to seamlessly bring their vision to life and help Roseworthy stand out amongst its competitors.
As the first of many Hickinbotham Group projects, the Roseworthy Garden copy was not only well received with the marketing team with little revisions, it has allowed our relationship to grow into new exciting territory.