CASE STUDY

landing pages—social captions—blogs

One of Australia's biggest household names in gardening, Pope Products Australia has been providing quality, reliable and affordable gardening tools since 1925. 

 

With their extensive range of irrigation supplies, gardening tools and expertise in horticulture within the gardening community, they needed to create a united voice using social media channels to target a wider audience.

 

Working with Pope Products since 2019, Lexicon has been creating content for the legendary brand through social media captions, blog posts and project landing pages. 

When first briefed, we created ongoing copy for Pope Products Facebook and Instagram accounts that appealed to their green-thumb demographic and engage the audience with clever, on-brand content. Since then, we've been engaged to bring Pope's messaging to audiences through how-to guides, related product descriptions and informative articles.

 

As we continuously work with this great Australian brand through refreshing micro-site copy to creating SEO-based landing pages, Lexicon continues to provide successful digital copy for the established Pope brand.

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