for an equally delicious menu"
Tasked to produce creative content for Adelaide’s authentic Hey Bianca pizza without getting a pizza craving every minute was difficult, but we made it work—it’s quickly become our go-to Friday night meal.
Deliciously crafted words for an equally delicious menu, Lexicon is continuously working with the team at Hey Bianca to bring their traditional Napoletana and Sicilian style pizzas to foodies across multiple platforms.
Lexicon has been truly integral in Hey Bianca’s current brand, key messaging and tone of voice. Projects have spanned from total brand, unique selling proposition (USP) and website copy overhaul to creating mountains of social media copy and producing witty eDMs aiming to stand out in a sea of emails.
With these in hand, creating their product descriptions, SMS marketing, press releases, with App, Facebook and Google descriptions, and stationary collateral guaranteed that Hey Bianca’s tone of voice was heard throughout each platform.
Having a consistent online presence that transcends across each digital asset has become a vital part of brand awareness, customer loyalty, and beating the competition.
With Hey Bianca, we have achieved this and will continue doing so, along with their sister pasta brand Hey Antonella—see case study here.