Working with one of South Australia’s most successful companies listed on the ASX, while learning about all things laser, skin and injectables – Lexicon was thrilled to smooth, sculpt and inject new life into the copy of this brilliant, nationally-recognised and lucrative business.
Cooperating and collaborating with SILK’s in-house marketing team, we were tasked to consolidate and condense the existing copy by extracting SILK’s core messaging, and injecting it with a friendly, converting voice – while keeping terminology of their plethora of treatments and services in mind.
Silky smooth copy has been integral in presenting a new-and-improved, user-friendly tone of voice, boosting SEO and maintaining its position as Australia’s favourite laser, skin, injectables and body clinic.
